Casestudy

Launching a Local Business

Von Sydow’s Moving company already had a completed re-branding and mockups for its new desktop site. But they needed someone to implement and deploy the actual website as well as come up with how things would work on mobile.

Web Development

The client wanted as little technology overhead as possible. So we opted to go with plain html with some PHP for form submissions. Every page was search engine optimized to serve as a lead generation funnel for potential clients looking for different types of moving services. So there needed to be multiple types of lead forms for users to submit inquiries.

Different lead forms on desktop and mobile.

Although a desktop web design had already been completed, the assets were not optimized for high resolution. So the majority of assets were remade as vector illustrations for crisp viewing on all display types.

One of the many remade vector assets.

The client also had a promotional video that needed to be integrated into the site. This was implemented using the Vimeo API in order to more efficiently host the video.

The implemented video.

The finished site on desktop and mobile

Results

As a result of the relaunch and the SEO efforts, the company greatly increased the amount of leads generated and the visibility of its brand locally.

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